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River Dog Book Co.


W832 Froelich Road, Sullivan, WI 53178

What are the 3 adjectives you would use to describe your bookstore?

Location-independent, Unique, Global

Share a quote from a book or poem that bares your bookstore’s soul.

“The world is where we belong, all of it. We’re not home-and-hearth people. We’re the adventurers, the buccaneers, the blockade runners. Without challenge, we’re only half alive.”

Alexandra Ripley / Scarlett

Why was your bookstore founded/what role does it play in the community?

River Dog Book Co. opened in order to create community and foster cross-cultural communication and understanding via access to literature and literacy-related events. It provides access to books and thoughtfully curated author and book discussion events to a worldwide audience, bringing people together for engaging conversations about the written word.

What makes your bookstore unique?

Due to the nontraditional, location-independent model, River Dog Book Co. has been successfully in operation through three different cross-country moves! Our community of readers has grown larger with each move. In each new state, the store was able to create programs, events, and partnerships that were both specific to the new community and included our readers from around the country and all over the world.

What is something that no one knows about your bookstore?

The bookstore logo dog is a Frenchie because I hoped this would guarantee a Frenchie entering my bookstore life one day, and though I do currently have two dogs whom I love in my family, neither of them are Frenchies.

Image description: A multi-textured blue background, including textures and words from book pages.